Let’s Progress Towards Creating The Largest Rural Distribution Platform
Despite massive consumption potential, distribution in rural India is unorganized, fragmented, and leaderless. The existing urban models neither meet rural consumer needs nor are they viable, while traditional rural models are not keeping pace with consumer aspirations.
At BoonBox, we are building a New Rural First Distribution Model by collaborating with OEM partners, local champions, logistics service providers, and organized financial lenders. We aim to bridge 100 million rural consumers' aspirations through consumption pegged at $2.2 TN by 2030.